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Resolutions are easy to make—and even easier to break. So while we wouldn’t recommend that you treat your grooming routine like your other goals in the New Year, there is an easy way to stick to a more consistent regimen. And that’s to treat it like a luxury.

Make a real investment in any one—or all—of the products below, and you may find yourself enjoying your time in front of the medicine cabinet. There are high-end solutions for shaving, finding new fragrances, and even making your daily ablutions as simple and effective as possible. Below, a look at the best men’s grooming upgrades you can make in 2025.