A Luxe New Wellness Club Is Opening in N.Y.C. This Spring—Just Don’t Call It a Gym

A cross between a swanky members’ club and an upscale gym will arrive in the Big Apple this spring.

just announced it is opening a “first-of-its-kind social club” in the heart of in May. The new wellness brand, which is headed up by former fitness tech entrepreneur and Today Show health correspondent Jeff Halevy, says the new flagship will allow members to improve their health and fitness in a suitably luxurious setting.

Located in Greenwich Village, the Continuum Club will cover 25,000 square feet of the historic, century-old Archive Building. The exposed brick walls and stone foundations of the 10-story Romanesque Revival-style mid-rise belie the modern amenities inside. The innovative open-plan space will feature generous workout areas with state-of-the-art equipment and plush lounges conducive to relaxation.

“Our club in Greenwich Village was meticulously curated to both house the leading technology and services in the wellness space, and to do so in a cohesive, intentional, luxury environment,” Continuum’s chief revenue officer Tom Wingert said in a statement.

Beyond the bricks and mortar, Continuum Club will be staffed by a team of experts and will use artificial intelligence to create an enhanced, 360-degree wellness experience for members. The hyper-personalized, data-informed services on offer run the gamut from personal training sessions to hyperbaric oxygen therapy. Members can also partake in recovery treatments such as Himalayan salt saunas and cold plunges.

“We’ve brought an extraordinary team of NYC-based artisans together to create a sanctuary in the heart of the city that celebrates the heritage of the neighborhood and deeply incorporates nature in a way that encourages serenity amidst busy city life,” adds Wingert. “The space is truly one of one.”

There are certainly some parallels between the Continuum Club and . (The company, which has some 27 locations around the U.S. and Canada, uses AI technology to identify a member’s problem area and then tackles it with cutting-edge equipment.) Continuum also has a similar luxury bent to , with the company looking for “the city’s most discerning professionals and creatives to join its community.” As the rapid growth of Upgrade Labs and Equinox shows, there is no shortage of such individuals seeking high-end wellness experiences.

Credit: robbreport.com