MacKenzie-Childs featured its new decorated dinnerware patterns at Atlanta Market
AURORA, N.Y. – MacKenzie-Childs is well known for its iconic checkerboard pattern. However, at the winter Atlanta market, the brand’s showroom showed a lineup of decorated dinnerware with patterns of honeybees, birds, butterflies, stripes, and other motifs, but no checks.
These eight “designer patterns” will launch on March 18 as part of MacKenzie-Childs’ everyday dinnerware collection. The four-piece place settings, made in Portugal, come in several colors and retail for $119, said Scott Marcille, vice president of sales.
The new designs were featured alongside existing checked patterns in complementary colors — pattern on top of pattern is something the brand is also known for — so brand fans can rest assured, the checks are not going anywhere.
Its Mocha Check colorway launched on Jan. 23 (coincidental to Pantone’s Color of the Year, Marcille said), and it is launching Emerald Check in March and Cherry Check, in stoneware only, this fall.
The brand is also expanding into adjacent housewares categories. This year, it is adding 10 new stovetop tea kettles to its Tea Kettle Collective that launched last year. Marcille said the introductions are being sold in limited numbers to individual retailers based on their unique sales forecasts.
According to Marcille, it is also reinvesting in its cookware collection, having partnered with a different supplier. New cookware colors include Sterling, Rosy (coming out Feb. 4), and in the fall, Mocha.
Oven-to-table bakeware as well as pie plates, pie birds and mixing bowls, all made in Portugal, are launching in the fall.
The company is also making its first foray into kitchen appliances with the debut in September of a two-slot toaster and a variable temperature electric kettle, both in the check pattern and in several colorways. It is MacKenzie-Childs’ first venture into products that plug in, Marcille said.
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Credit: homeaccentstoday.com
