Ghana’s very own Goldstar Air is set to embark on an innovative journey to invigorate the nation’s economy by harnessing the vibrant spheres of creative arts and culture. This ambitious program is poised to generate over a hundred thousand direct job opportunities and more than a million indirect positions, making a significant impact on the workforce.
This strategic move is not just about boosting job numbers. Goldstar Air is focused on fuelling the nation’s trade, investments, and commercial activities, aiming to uplift Ghana’s economic sphere. By intertwining the local economy with the cultural sector, the airline dedicates itself to a transformative economic agenda that includes the prosperity of Ghanaian entrepreneurs.
“The Wings of Ghana,” as Goldstar Air is affectionately known, plans to utilize the rich tapestry of Ghanaian creative arts and culture as a leverage to propel the Gross Domestic Product (GDP). This will not only amplify Ghana’s economic metrics but also stabilize the national currency and overall economic climate.
By bringing to the forefront the essence of Ghana’s culture and creativity, the airline envisions expanding its reach and enhancing the travel experience for international passengers. This includes offering more accessible airway connections and a seamless journey across diverse destinations. With authorization from the Ghana Civil Aviation Authority (GCAA), Goldstar Air is on the brink of taking its services to new heights, pending aircraft inspections.
Eric Bannerman, Chairman and CEO of Goldstar Air, emphasizes the initiative’s ability to address challenges faced by actors and filmmakers, thereby fostering higher quality content creation and advancing careers in the creative industry. By aligning with Ghana’s rich artistic culture, the airline aims to open doors for local talent and showcase Ghanaian artistry to the world.
In-flight promotions and special deals will be available to highlight Ghana’s cultural festivals, offering passengers a unique glimpse into the local traditions. Among these are esteemed events like December in Ghana, Beyond the Return, and many more, giving a platform to celebrate and promote Ghanaian culture expansively.
The significance of the creative arts spans across various disciplines, from visual and musical arts to drama, dance, and beyond. These arenas allow for personal expression, communication of ideas, and exploration of new perspectives. Goldstar Air’s initiative recognizes the vital role of creative arts in enriching the economic and cultural fabric of Ghana.
Through its operations, the airline will also put Ghanaian fashion on the global stage, enabling local designers to gain international acclaim. Bannerman projects this move will hugely benefit Ghana’s economy and elevate its status in the global fashion industry.
Furthermore, Goldstar Air plans to honor Ghana’s heritage and notable figures through in-flight documentaries and announcements, thereby using its platform to promote tourism and culture. The airline also intends to celebrate the richness of Ghanaian languages on the international scene, bridging cultures and connecting communities.
“Home Sweet Home” is a program designed especially for Ghanaian families living abroad, aiming to strengthen ties with their homeland and foster cultural exchange. This initiative underlines the importance of understanding and appreciating one’s heritage, ultimately contributing to Ghana’s development and global diaspora relations.
Goldstar Air is poised to make a lasting impact on Ghana’s economy through creative arts, culture, and tourism. Its comprehensive approach promises to usher in a new era of economic vitality and cultural celebration, marking a significant milestone for the nation and its people.
Goldstar Air is gearing up to launch its services, with initial plans to operate flights connecting Kumasi to European cities, and Accra to various international destinations, highlighting its global aspirations. For more details, contact newsghana101@gmail.com or follow News Ghana on Google News.
