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Brands ‘could lose up to half of MIV’ if TikTok ban returns to US: Launchmetrics

Luxury brands are reevaluating their social media strategies as TikTok’s future remains uncertain. Image credit: Unsplash

In the near decade since hitting the market, ByteDance’s TikTok has solidified its place as the fastest-growing social media player for brand impact; today, its future is in flux.

Credit: luxurydaily.com

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