Introducing the 2025 Event Fundraising Toolkit for Charities

Last month’s Event Fundraising Report gave you the data, demographics, and insights. Now it’s time for the tools.

Order in your lunch, put your feet up, and get comfortable. The new 2025 Event Fundraising Toolkit is here!

Our new toolkit’s packed with everything you need to launch an event fundraising campaign, step-by-step. You get the fundraising tools, stewardship tips, timelines, and our essential campaign checklist to put the insights from the report into action.

Keep reading for a preview or download the free toolkit now.

What’s in the toolkit?

The new toolkit covers everything you need to know, so we simply can’t fit it all into this blog post! Here are a few of the highlights:

How to create a campaign, step-by-step

Step one: it all starts with a Campaign Page! We’ll show you the fast and simple way to set up, launch, and promote a perfect fundraising campaign for your upcoming event.

Smashed it! Guide Dogs raised over £59,000 in Great North Run 2024 with a simple event fundraising Campaign Page.

The ultimate event fundraising checklist

For a successful fundraising campaign, there are some things too important to be forgotten!

Enter stage – our event fundraising checklist. It starts from the very beginning to take your charity from creating your Campaign Page, to switching on Fundraising Page linking for supporters, to promoting it with your QR code.

Graphic showing a preview of the first three items on the event fundraising checklist featured inside the new 2025 Event Fundraising Toolkit.

The graphic reads,
1. List your event on JustGiving before creating your campaign.
2. Connect your campaign to the approved event
3. Enable fundraising pages to be connected to the campaign.
5 more items. — Check your way to success with the complete event fundraising checklist in the new 2025 Event Fundraising Toolkit.

The perfect event fundraising timeline

What’s the risk of poor stewardship during your event fundraising campaign? Misplaced momentum.

Which usually results in missing your fundraising goals.

Introducing our optimum timeline to help your charity raise more, send fundraisers encouragement at just the right time, and keep the excitement (and donations) going all the way through race day.

Your complete event fundraising timeline, from start to finish. Get the new 2025 Event Fundraising Toolkit to learn how to achieve this for your own events.

New and inspiring charity success stories

We’ve rounded up brand new stories and examples of event fundraising from charities just like yours. You might be surprised how impactful – and replicable – some of these are! Here are a few of our favourites.

Screenshot of charity East Anglian Air Ambulance's Campaign Page for its Trek 24 trekking event, showing it met 126% of its target, raising over £25,000 from over 1,000 supporters. — East Anglian Air Ambulance raised over £25,000 with a JustGiving Campaign Page during its Trek 24 – Suffolk 2024 event.

And much more

Step-by-steps including how to build the perfect event fundraising Campaign Page.
The latest event fundraising insights and recommended actions to put into practice.
The helpful fundraising features, integrations, and partners you can leverage to expand your fundraising efforts.
How to get more support and expert advice for your strategy and campaign.