Amazon Prime Day 2025: Everything We Know So Far, Plus 13 Early Deals to Shop Now

Buckle up, discount shoppers! Amazon just announced Prime Day 2025 — and we’ve got you covered with everything there is to know.

While no official dates have been set, Amazon’s 10th annual Prime Day will take place in July. The first-ever Prime Day kicked off on the eve of Amazon’s birthday on July 15, and we’d wager it’ll be around the same time this year. Luckily, you don’t have to wait to start saving. There are already jaw-dropping deals to score at Amazon right now, including Apple AirPods, a Laneige lip balm, the highly coveted Ninja Creami, and more for up to 86 percent off.

Best Amazon Deals Ahead of Prime Day 2025

• Showstopper: Apple AirPods 4, $100 (orig. $129)
• PEOPLE-Tested: Shark Pet XL Cordless Stick Vacuum Cleaner, $150 (orig. $260)
• Under $10: Mielle Organics Rosemary Mint Scalp Hair Strengthening Oil, $7 (orig. $10)
• 86% Off: Gxorul Magnetic Portable Charger, $28 (orig. $200)
• Cgk Unlimited 4-Piece Bed Sheet Set, $21 with coupon (orig. $42)
• Laneige Lip Glowy Balm, $15 (orig. $19)
• Best-Seller: Bissell Little Green Carpet and Upholstery Cleaner, $99 (orig. $124)
• Ninja Creami Ice Cream Maker, $200 (orig. $230)
• Beckham Hotel Collection Bed Pillows, $48 with coupon (orig. $60)
• Designer Deal: Coach Day Tote Bag, $192 (orig. $295)

Apple AirPods 4

The latest Apple AirPods 4 are down to their lowest price ever ahead of the big day. The new silhouette includes a contoured fit for long-lasting comfort and shorter stems for stability. Of course, the updated design doesn’t sacrifice quality — the earbuds are equipped with personalized spatial audio, impressive battery power, and voice isolation, which is particularly handy during phone calls. 

Shark Pet XL Cordless Stick Vacuum Cleaner

You can also score a massive discount on this Shark cordless vacuum, one of PEOPLE Shopping’s favorites for picking up pet hair and other debris. Our testers found it so powerful, they never needed to crank it up to high speed to tackle messes. They also appreciated its slim, lightweight design (it easily maneuvered around tight spaces), as well as its sizable dustbin equipped for lengthy cleaning sessions. 

Mielle Organics Rosemary Mint Scalp Hair Strengthening Oil

This ever-popular Mielle hair oil earned the top spot on PEOPLE’s trial of the best hair growth products — and now it’s down to $7. The treatment is formulated with superstar ingredients like rosemary, mint, and biotin, which thoroughly nourish the scalp to promote healthier skin and hair growth, according to our testers. After a six-week test, they noticed thicker roots and lots of new hair growth. 

Amazon’s sale section is overflowing with impressive deals ahead of Prime Day 2025. Below, you’ll find even more standout sales to shop now, along with everything we know about the potential impact on tariffs during the savings event. 

Gxorul Magnetic Portable Charger

Cgk Unlimited 4-Piece Bed Sheet Set, $21 with coupon

Laneige Lip Glowy Balm

Bissell Little Green Carpet and Upholstery Cleaner

Ninja Creami Ice Cream Maker

Beckham Hotel Collection Bed Pillows, $48 with coupon

Coach Day Tote Bag

Yankee Candle Home Sweet Home Scented Candle

Brooks Ghost 16 Neutral Running Sneakers

Dyson Purifier Cool Smart Air Purifier and Fan

What Is Prime Day?

Amazon Prime Day is a savings event that typically spans two days. It usually includes massive markdowns on various top brands, such as Apple, Dyson, New Balance, and Le Creuset, with comparable discounts to Black Friday and Cyber Monday.

When Is Prime Day 2025?

Amazon Prime Day typically takes place in July, usually around the company’s birthday (July 16). While the exact dates for Prime Day 2025 haven’t been announced, Amazon did confirm that this year’s savings extravaganza will take place in July. 

When Does Prime Day End?

In previous years, Amazon Prime Day has spanned across two days, with discounts typically ending at 11:59 p.m. PT on the final day of the sale. 

How Often Is Prime Day?

Amazon Prime Day typically takes place once a year in July, though the site also holds sales at other times of the year. In 2024, Amazon held Prime Big Deal Days in October, and most recently, it had its Big Spring Sale in March 2025.

Will There Be Early Prime Day Deals?

Yes — there are already plenty of steep discounts to score in Amazon’s sale section right now, and the momentum isn’t expected to slow before Prime Day this summer.

Is Amazon Prime Day Just for Prime Members?

No, Amazon Prime Day deals aren’t just for Prime members. All shoppers can access deals during the event, but Prime members typically have access to exclusive deals, stackable coupons, plus fast and free shipping. 

Will Tariffs Impact Prime Day This Year?

There isn’t a ton of clarity on President Donald Trump’s tariff policy at the moment, especially amid its 90-day pause. Third-party sellers listing products from China are expected to face the biggest impact at Amazon, though other global companies may need to adjust their prices if tariffs take effect. In the wake of anticipated price shifts this month, PEOPLE has rounded up electronics, consumables, and food-saving solutions to score before tariffs kick in.

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