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How Jaeger-LeCoultre’s Newest Reversos Blend Intricate Painting With Complex Movements

Before Jaeger-LeCoultre’s Reverso became the Swiss watchmaker’s biggest pillar and a canvas for some exceptional miniature painting, engraving, and mechanics, it was a practical tool watch developed for polo-playing field officers stationed in India during the British Raj of the 1930s. Its innovative dial was made to flip over so the metal back case would face the sun while on the wrist during a match, so the dial wouldn’t get damaged. In today’s era, it is considered one of the most classic dress watches on the market, but it’s rectangular shape and clever flip-flop mechanism has also allowed it to become one of the most creative models in the business. Jaeger-LeCoultre continues to innovate on the Reverso. “Under one roof, we have the presence of more than of more than 430 registered patents and the development of 1400 movements and all that is making the Reverso, as well [as the brand’s other timepieces] truly unique and truly an icon of its time,” CEO Jérôme Lambert told Robb Report in March. The wildest example? The Reverso Hybris Mechanica Quadryptique, which debuted with four sides—a world first with mechanics on the both dials of the flip-face, as well as the cradle and caseback. It may be the most complicated of the Reverso’s to date, but this year, as the exhibition for which Art Deco was named (the 1925 Exposition des Arts Décoratifs et Industriels Modernes from Paris) celebrates its centennial, Jaeger-LeCoultre ramped up the focus on the model to debut a slew of new versions that wowed the crowds at Watches & Wonders. Here are a few of our favorites.

Credit: robbreport.com

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