Todd Snyder on His New Nashville Store, Outlaw Country, and Music City Style

The recent dinner in Nashville to celebrate Todd Snyder’s new store didn’t feel like a big, flashy affair but rather an organic gathering of local artisans, musicians, tastemakers, and genuine brand enthusiasts. Four-time Grammy winner Jason Isbell co-hosted the evening, wearing Todd Snyder, naturally, seated alongside a long table of movers, shakers, and creatives who help shape the Nashville scene.

Everyone rocked their spin on Todd’s elevated yet approachable aesthetic: unstructured blazers over vintage tees, Gurkha pants with cowboy boots, and seersucker layered with denim. It was a stylish affair—but felt distinctly Nashville. “The thing I love most about Todd’s clothes is they work for pretty much anything—but still feel put together,” Isbell told me. “It’s not your typical ‘uniform.’”

The vibe was rooted in tradition and tailoring but carried that cool, unforced edge that Todd does so well. As Snyder put it the next day, “Seeing everyone come together—musicians, chefs, designers. That’s what I want our brand to be: a place where people connect. Creativity feeds creativity. And Nashville’s got that in spades.” The Nashville store marks a thoughtful expansion for the acclaimed menswear designer and a new way for the Music City and its visitors to elevate their wardrobes without sacrificing their unique style.

Todd Snyder needs no introduction to the style savvy. He designs effortlessly wearable clothing so exceptionally well—stylish, modern silhouettes that also honor the roots of menswear, often grounded in military or sportswear traditions. “It started back when I worked at a haberdashery in Iowa,” he told me. “I always had this instinct to help guys dress better, whether it was their first tux or suit. When I got the chance to build a brand, I kept coming back to that idea: how can I help guys with the essentials? The right oxford, the perfect denim, a great blazer—foundational pieces every guy should own.”

His silhouettes are chic but never intimidating—garments that remove the guesswork from getting dressed. The versatility is innate, with pieces that can be easily dressed up or down: jeans paired with a double-breasted blazer or a knit polo under a denim jacket. “I wanted to make a suit that could go to a wedding or be broken up and worn casually. I love that kind of juxtaposition.” Snyder has a few signature trademarks in his brand canon—the sweatshirt, knit polo, Gurkha trousers, and the tailoring overall. But it’s that balance of sartorial polish and casual ease, always with a reverence for history, that runs through his work—and makes Nashville’s distinct style scene such a natural fit for the brand.

That, and the fact that Snyder is a music fan. From his friendship with Matt Berninger of The National to the stellar fashion show soundtracks (I recall one that featured a deep cut from The Cure, and his most recent show featured music by Loyle Carner, a UK hip-hop jazz artist), meaningful music is ingrained in the brand’s DNA. So, it’s no surprise that some of Nashville’s iconic musicians gravitate toward it. “Music is always part of the process,” he said. “Every season, when I’m building mood boards, I start with: Who is this guy, and what does he listen to? Music completes the vibe.” He added, “Country music, especially outlaw country, has found its way into pop culture. I’m always chasing that tension in the clothes: sartorial meets casual or Western.” That spirit runs through much of the collection—but it’s up to the wearer to decide how it manifests. A suede jacket looks just as at home on a musician as it does on a restaurateur. Todd’s tailoring drapes as effortlessly on a rakish rocker as it does on Wall Street. You feel a little cooler and more confident wearing it.

So why Nashville? New York and L.A. are obvious—and successful—markets for Todd Snyder. But, while many brands open a shop in a buzzy neighborhood and call it a day, Todd took a more considered approach. “Nashville has always been a place where guys express themselves through clothes,” he told me. He wanted the space and product mix to reflect the city’s distinct style and cultural energy—especially its connection to music. “You walk down 12 South, and it’s full of men’s stores,” he said. “Guys here have great style. They’ve got the perfect hats, the right jewelry, just the way they wear things. I study that.” One of Todd’s best-selling pieces, the Gurkha pant, has already taken on new life here. “In Nashville, guys wear it with a trucker hat, denim, boots. It’s unique, it’s cool, and it works.” Isbell echoed the sentiment: “I love that Todd’s bringing something different and approachable—for those of us who might own a cowboy hat but don’t wear one just to run to the store.”

Located in the popular 12 South neighborhood, the 2,700-square-foot store features a corner mural of Todd’s most recent runway collection by famed illustrator Richard Haines—an ode to tailored menswear and a nod to Nashville’s mural-rich identity. Inside, the design blends the brand’s polished aesthetic with the warmth of Southern charm. “We wanted this store to feel authentic to Nashville. We kept the cement floors and exposed ceilings but added signature wood moldings, painted in high-gloss walnut for an old-world feel.” Snyder told me. Brass accents, a custom marble fireplace, and antiques sourced from London, Paris, and New York enhance the elevated, classical ambiance. Local touches abound—from whiskey-toned mohair chairs sourced by a Nashville collector to vintage cowboy hats that bridge outlaw charm and modern style. The product mix includes a full tailoring shop, Italian suiting, Japanese denim, Irish linen shirts, cashmere, selvedge chinos, and Nashville-based Weiss Watches. Store exclusives—such as an ash brown Italian Suede Dylan Jacket, Sabah collaborative Pony Hair Baba’s and a curated selection of vintage turquoise Southwestern-inspired jewelry, including a killer bolo tie—add to the exemplary assortment. There’s also Blackthorn selvedge denim, built to break in beautifully with wear—and if any city appreciates the poetry of perfectly worn-in jeans, it’s Nashville.

At the store, Snyder told me, “That lived-in, not-too-precious vibe is key. It’s about dressing well but making it your own. Not trendy. Just real.” And that’s the secret sauce: dressing for yourself—and having a brand like Todd Snyder in your corner to help you do it. It’s a winning combo, and it happens to be good for business, too. “We look at each store as a community hub,” Snyder said. “It’s where people come in, hang out, ask questions, try things on. That’s what makes it all worth it. It brings me back to working in that Iowa haberdashery. You build trust. We don’t want to be stuffy or too trendy—it’s about showing up with something timeless but fresh.” With his collections and the new store, Todd Snyder is doing precisely that.

Todd Snyder, Nashville is located at 2212 12th Ave South, Space A1, Nashville, TN.  Hours are Monday through Saturday, 10 am to 7 pm, and Sunday from 11 am to 6 pm.