Published on June 13, 2025
Courtesy of Lyma/Dr.Few/Infiniment Coty
The world of men’s skincare can’t seem to stop growing. Every year, our editors are presented with countless new products that claim to do everything from restoring hairlines to reversing age spots, wrinkles, and more.
But in the case of the best men’s grooming products of 2025, these aren’t just bold claims: they’re documentation of real results. Take our innovation award winner, Dr. Few’s DermaReverse serum. It contains a first-of-its-kind retinol derivative that’s gentle enough to be used morning and night, instead of just a few times a week. Our device winner, the Lyma Laser Pro, shrinks medspa technology into a handheld skin laser that targets multiple signs of aging, and can even do double duty for sore joints. And our fragrance winner, from Infiniment Coty Paris, is powered by a molecular technology that helps its alluring scent last for up to 30 hours.
Below, a closer look at the serum, face mask, shaving soap, and more that earned our loyalty in 2025.
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Innovation: Dr. Few DermaReverse

Image Credit: Courtesy of Dr. Few Skincare People who’ve experienced rapid weight loss via GLP-1 medications have plenty of ways to get the resulting loose skin on their bodies to snap back. But Dr. Julius Few, the renowned plastic surgeon who counts Gwyneth Paltrow as a friend and collaborator, observed that patients taking these drugs experienced an even more dramatic depletion in the quality and texture of their facial skin due to the loss of subcutaneous fat. His answer: a serum powered by a first-of-its-kind vitamin A derivative, formulated to penetrate deeper than off-the-shelf retinoids—without the ingredient’s signature irritation. Alongside a complex of peptides and antioxidants, it stimulates collagen production and cellular turnover, helping to maintain your natural glow. Its cooling sensation and quick efficacy will make it attractive to even those who aren’t on Ozempic. $300
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Fragrance: Infiniment Coty Paris Santal a La Vida

Image Credit: Courtesy of Infiniment Coty Coty, the ever-growing conglomerate founded by François Coty—the father of modern perfumery—is decidedly mass-market. So, when it dropped a collection of 14 ultra-niche fragrances in honor of its namesake, perfume enthusiasts took notice. Each new formula is underpinned by a technology called Molecular Aura, which the brand claims can extend the duration of the scents up to 30 hours. Even more alluring are the inventive formulations. Our favorite is Santal a La Vida, which takes the popular woody scent to a creamy, serene space that contrasts with the spicy, sensual scents it’s normally used for. François would surely approve. $290
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Treatment: Augustinus Bader Face Masks

Image Credit: Courtesy of Augustinus Bader There are masks you use for a weekly boost of hydration, and then there are the emergency models you pull out right before a big event. Augustinus Bader’s newest product works brilliantly for both purposes. Made from a layer of hydrogel, it’s designed to be worn for 20 minutes, after cleansing but before applying moisturizer. It’s soaked in a soothing, brightening blend of niacinamide, glycerin, and copper peptides, which plump the skin with a powerful dose of hydration. Bonus: The mask is cut into two halves, so guys with beards can use it without undue grooming mishaps. $180 for six
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Shaving: Eredi Zucca Shaving Soap

Image Credit: Courtesy of Eredi Zucca Stepping into Eredi Zucca’s Milan barbershop feels like crossing the threshold into another era—even though the grooming brand launched just last year. Its aesthetic hearkens back to the 17th century (when the Zucca family opened its barbershop), but the effectiveness of its products is decidedly modern. Take its citrus- and amber-scented shaving soap, made from coconut oil and triple-milled so that it produces a dense, creamy lather. Its formula includes nine emollients—ingredients designed to soften and trap moisture in the skin—offering ample protection against the razor’s sharp edge. Just mind the vessel: a weighty bowl crafted from green marble. $286
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Device: Lyma Laser Pro

Image Credit: Courtesy of Lyma Though it has the heft and form factor of a Maglite, the upgraded version of Lyma’s original skin laser uses a far more advanced kind of illumination. It emits a powerful 808 nm light, a healing near-infrared wavelength clinically proven to reduce fine lines and wrinkles and even ease muscle soreness. And because its treatment lens uses three light sources, compared to just one in the first-generation device, you can complete a session much faster—in as little as three minutes per area of concern. Lucy Goff, Lyma’s founder, recommends a regimen of daily treatments for the first 12 weeks, followed by thrice-weekly sessions thereafter. At the one-month mark, we were stunned to see a significant reduction in stubborn acne scarring and smoother skin texture. Fast, indeed. $5,995









