The world of men’s skincare can’t seem to stop growing. Every year, our editors are presented with countless new products that claim to do everything from restoring hairlines to reversing age spots, wrinkles, and more.

But in the case of the best men’s grooming products of 2025, these aren’t just bold claims: they’re documentation of real results. Take our innovation award winner, Dr. Few’s DermaReverse serum. It contains a first-of-its-kind retinol derivative that’s gentle enough to be used morning and night, instead of just a few times a week. Our device winner, the Lyma Laser Pro, shrinks medspa technology into a handheld skin laser that targets multiple signs of aging, and can even do double duty for sore joints. And our fragrance winner, from Infiniment Coty Paris, is powered by a molecular technology that helps its alluring scent last for up to 30 hours.

Below, a closer look at the serum, face mask, shaving soap, and more that earned our loyalty in 2025.