We talk a LOT about event fundraising around here, and for a good reason. Charities are funding their missions off the back of strong event fundraising campaigns.
In our recent webinar, we shared some amazing and eye-catching examples of charities doing this well, plus the most important insights and tools for 2025. Here are the highlights!
Charities raised over £200 million in 2024 – just from fitness events
Let’s start with a stunner of a stat… In 2024, charities raised more than £200 million (including Gift Aid) on JustGiving in fitness events alone – unbelievable!
And the big numbers don’t stop there. More people are participating, events are selling out faster, and charities are raising more money.
In 2024, 3% more people created JustGiving Fundraising Pages for activities like running, walking, and cycling, resulting in 6% more donations from the previous year!
Our most popular webinar ever
Get the full story in Elevate Your Event Fundraising: our most popular charity webinar in history. Join Oli for the major stats your charity should know, plus a walkthrough on building a standout event fundraising campaign. Watch the full webinar free.
3 charities funding their mission with simple, branded Campaign Pages
Campaign Pages are more than just a landing page for donations – they’re storytelling tools that educate and inspire people to help support your mission. Here are three charity campaigns making the most of JustGiving tools for life-changing causes.
NSPCC puts their brand front and centre
NSPCC’s London Marathon Campaign Page inspires supporters to join #TeamNSPCC and donate or start fundraising in the run-up to London Marathon …and really made this shine in their page’s branding!
Add your charity’s colours, upload an eye-catching cover photo (or video or livestream!), add branded graphics, change your background, and more to make your page unforgettable. You can even choose for your branding to automatically appear on all linked Fundraising Pages.
East Anglian Air Ambulance bring all their fundraising and donations together
East Anglian Air Ambulance set up a Campaign Page for their Trek 24 – Suffolk 24 event. Clear messaging detailing the event combined with strong photography serves as a simple, one-page hub for all donations and fundraising.
Campaign Pages are pre-built to optimise donor and fundraiser conversion, look beautiful, and work perfectly across all devices. They also take the time and effort away from having to build your own website!
The Joshua Tree shares their story with videos, photos, and more
Campaign Pages are designed to help charities tell better stories and raise more money. Communicate your cause beyond text with interactive elements like embedded videos, photo galleries, and more.
The Joshua Tree’s Giraffe to Giraffe Cycle Ride uses headings, embedded videos, pop-out quotes, and more to inspire people to start fundraising in their unique zoo-to-zoo cycling campaign. They also include their campaign’s QR code in their promotion to bring more offline donations online.
That’s not all. Check out more ways JustGiving Campaign Pages support strong event performance, helping you raise more money, reach more people, and improve conversion:
- Check your up-to-the-minute total raised and fundraising progress at a glance with live totalisers.
- Manage, filter, and export your reports* to dive deeper into your fundraising data and better steward your supporters.
- Link your page to third party or charity events to contribute to a collective goal and organise all your donations efficiently.
- Share customised deep-links and QR codes to make it easy for supporters to raise money with Fundraising Pages linked to your campaign, with your page pre-selected for them.
- Get recurring donations from supporters who want to repeatedly give throughout the campaign.
- Create a sense of community and a space where fundraisers can share their experiences.
- Ignite friendly competition (if it’s right for your charity) and inspire your fundraisers with dynamic leaderboards that share and show off their progress.
- Add offline donations to make sure every penny is accounted for (even if you get it offline).
*Requires JustGiving’s Grow Plan
Feeling inspired? So are we! Learn even more about how event fundraising is changing in our free 2025 Event Fundraising Report. See the newest insights on fundraiser demographics, behaviours, and recommended actions from expert voices across the industry.
Download the report
Get the key data, actionable insights, and top opportunities from experts across the industry to make your events a success.
Credit: justgiving.com
