ADDISON, Ill. — The Howard Elliott Collection, a home décor manufacturer and importer, has launched a new business-to-business website designed to enhance the customer experience and streamline operations.
The updated platform, powered by WizCommerce, features improved navigation, a simplified ordering process and a dedicated customer portal.
The redesigned website offers several key features, including detailed product information, a secure ordering system and AI-enhanced search functionality. The site also provides a centralized portal for existing clients, allowing them to track shipments, access invoices and manage their accounts.
“We are thrilled to launch our new website and all of its powerful capabilities,” said Brian Berk, president of Howard Elliott Collection. “The platform mirrors the sales app our team will be using on the road, creating a seamless and intuitive experience across the board.”
WizCommerce played a key role in the website’s development, with CEO Div Makkar, CTO Vikas Garg and a dedicated representative assisting in the transition. According to Berk, the integration process was smooth and efficient.
The AI-driven search tool offers smart product suggestions and more accurate results, helping customers discover both the items they need and alternatives they may not have considered. The site also includes improved communication tools, making it easier for customers to connect with sales and support teams.
Howard Elliott plans to continue adopting new technology to assist customers in selecting home décor products for retail and design projects.
Credit: homeaccentstoday.com
