Rug intros blur the concept of traditional

Hand-woven, hand-tufted, machine-made, broadloom and outdoor rugs from dozens of manufacturers gave market buyers plenty of design and price point options to choose from, and one new, digitally enhanced way to view them.

Many companies have updated their approach to traditional looks with designs that have been softened in terms of color and pattern.

Loloi invited designer duo Chris and Julia Mangum, who have been taking Instagram by storm for almost a decade now, to High Point to promote their new collections that include hand-tufted rugs, affordable printed rugs and the couple’s first outdoor rug line (customers have been requesting them for a while now, according to Julia Marcum.)

“We are known for mixing patterns and adding moody modern colors,” Julia said. “We are going to give people the option to choose a bold traditional pattern in a rug or they could do wallpaper, and one of our rugs will nicely pair with busy wallpaper.”

The couple said they focus on personal style first to allow people to access the pieces and make them their own.

Over at Feizy, a two-day virtual reality experience included interactive VR design tours featuring pieces by designer Corey Damen Jenkins.

Presented by tech company Duke Renders, the VR experience offered visual tools, including virtual reality, to help interior designers bring their design visions to life.

The company also introduced several new rug collections including Skyview, Jaxson, Deja and Dakota.

Nourison Home debuted its DKNY partnership with rugs developed with DKNY lead designer Bernard Hemming.

The new collections channel the American style inspired by the iconic brand. The collections are named after New York city streets: West End Ave., Grand Street and Central Park West. The DKNY Pure rugs include four collections that are hand-tufted and knotted in chunky handwoven loops using space-dyed yarn.

“We’ve made it a priority to ensure DKNY’s urban roots and contemporary style are reflected in each design,” said Steven Peykar, co-CEO and co-founder of Nourison Home. “The new rug styles highlight the brand’s essence with innovative weaves, rich textures and refined patterns.”

Surya unveiled eight new rug collections at market as part of an extensive selection of new products spanning all categories, including furniture, textiles, lighting and wall décor.

The new collections included Zeenat, with its intricate Persian designs knotted by hand in India, Marisa, Riveria, Irfan and Grandeur, along with the Dawn rug, which featured pure silk and matte wool, and new Folklore and Kabul rugs.

Harounian Rugs International (HRI) welcomed visitors with its new Fabrege collection made of 100% New Zealand wool; it is available in six colorways. Greg Jordt, executive vice president of sales and marketing, said the collection was attracting a lot of attention.

Over at Oriental Weavers, the Clarke, Havana and Mallory collections all made their debut.

Handloomed of wool and viscose, Clarke features subtle shades of green and blue alongside warm neutrals. The mid-priced Mallory collection is power-loomed of soft polyester and features a subtle earth-toned palette of slate blue, soft clay tones, subtle gold and warm neutrals.  And the affordable Havana collection, power-loomed of 100% polypropylene, features iconic motifs in vibrant shades of sunflower yellow and flamingo pink.