We Tested Sunspel’s Bespoke T-Shirt Service and It’s Totally Worth It

The term “bespoke” once held a reserved status, traditionally confined to the realms of tailored suits, niche furniture and megalodon-sized yachts. Its use was both specific and limited, evoking notions of exclusivity and craftsmanship, and it’s always been desirable and aspirational.

That said, in recent years, the boundaries of this once-precise term have expanded significantly. Today, consumers can enjoy unprecedented access to bespoke offerings, encompassing a wide array of products, from clothing to lifestyle goods, that can be manufactured quicker than expected and offered at a variety of price points.

Not too long ago, I was alerted to the fact that Sunspel, the eminent British brand that’s been manufacturing finely-made, cotton-based goods, most notably underwear, since 1860, was launching a bespoke T-shirt program. I didn’t need to know much about it before it immediately had me hook, line, and sinker, as I’ve been an ardent fan for years. I’d confidently say I wear one at least three days per week and always have one on hand when styling editorial shoots or working with celebrities.

The news of this service was bundled into a bigger story, which marked the launch of the brand’s new flagship store on Jermyn Street, a hallowed address that’s a long-standing reputation for fine shirtmaking—and now T-shirt-making—and I was kindly invited to discover this experience at the new store.

The ground floor is as you’d expect: light, spacious and minimal – providing an uncluttered canvas to showcase a variety of garments in mature colors and sumptuous textures. Downstairs, though, is truly impressive, especially for those with a hankering for heritage, as for the first time in Sunspel’s history, much of its historical archive has been brought from the factory in Long Eaton, Derbyshire, allowing visitors to discover the accomplishments that lend the brand its cultural significance. For instance, I had forgotten that Sunspel supplied the iconic boxer shorts in the 1980s Levi’s laundromat ad. To my surprise, I also learned they had been crafting bespoke T-shirts for none other than Daniel Craig and Charlie Watts. Suddenly, I felt as though I was in esteemed company.

The current bespoke program focuses on two staple styles: the Classic T-shirt and the Riviera midweight T-shirt. I’ve worn both, and I feel the former is somewhat sleeker and better-suited to smarter looks, whilst the latter I’ve always worn in more casual ways. It should be noted that the program is in its infancy and is limited to these two styles in either plain or striped Supima superfine, midweight, heavyweight and Sea Island cotton swatches. However, I’ve been told cotton/silk might be available soon, so keep your eyes peeled. Mine are.

Before my visit, I had been pondering what to commission. With the festive season approaching, it seemed the perfect opportunity to create a bespoke T-shirt to pair with my midnight navy dinner suit. With this in mind, I tried on various blocks and settled on the larger of the two large-sized options in mid-weight navy fabric—a material I have less of in my wardrobe than the classic weight. To suit my preference for a tucked-in look, I opted to shorten the body by 8cm, a noticeable adjustment. I also requested a smaller, more understated collar measuring just 1.2mm, ensuring it remained subtle and refined. Other customizations included the option of adding a chest pocket—there are four styles to choose from—but I decided against it this time, though it’s something I’d consider in the future. As for the sleeves, I kept the standard length.

Finally, monogramming is the finishing touch, and you can have your T-shirt monogrammed with your initials on the sleeve, chest pocket (in two areas) or the hem (left or right, your pick). Monogramming divides opinion, but it’s one sure way to tell it apart from a sea of navy T-shirts in my wardrobe, so I had my initials placed on the hem where no one but I can now see them.

My measurements and specifications were then sent to Sunspel’s newly assembled bespoke team, whereby Rita, whom I learned about upon delivery, kindly proceeded to cut and sew the T-shirt expressly for me. Delivery took about four weeks, which, by bespoke standards, is fast. Prices start at 150 GBP (around $187). It debuted at the recent Walpole British Luxury Awards, held at The Dorchester, and whilst I was one of a few who wasn’t wearing a dinner shirt and bow tie, I felt no less put together.

The T-shirt may be one of the most ubiquitous garments, but having a bespoke one for special occasions is extremely special.

Credit: robbreport.com