Where Is Happi Floss Flossers From Shark Tank Season 14 Today?

Flossing your teeth might be so much of a chore that you avoid it — and maybe lie to your dentist about it. But flossing helps reduce the risk of you ever having to deal with the symptoms of gum disease. In fact, flossing’s only real downside is that traditional plastic flosser picks aren’t eco-friendly. Just ask board-certified pediatric dentist Dr. Staci Whitman, a “Shark Tank” entrepreneur who’s passionate about helping people floss sustainably.

Whitman’s episode aired in March of 2023 during Season 14. She began her pitch by dropping thousands of plastic flosser picks to illustrate how massive the problem of plastic waste was. After getting the sharks’ attention, she introduced Happi Floss Flossers. Made from layers of recycled paper, the flossers were sturdy enough for a single use but designed to compost within a year.

After passing around Happi Floss Flossers, Whitman asked for $200,000 for a 10% equity in her company. The sharks were dubious. She didn’t have any regular sales to back up her $2 million valuation. (Just 5,000 had been made.) Additionally, she couldn’t sell any flossers until she paid for specialized equipment able to manufacture millions of them. Oh, and her patent process was hitting roadblocks in the United States due to competition from The Humble Co.

In the end, Whitman left “Shark Tank” deal-less. Yet her invention’s story didn’t completely fizzle out.

After “Shark Tank,” Whitman decided to see if the public might want to support her product through old-fashioned crowdfunding. No surprise there: After all, she’s the Portland, Oregon-based dentist who told KGW News in a 2021 interview that she wanted “guilt-free flossing for all people.” (Do you really need to floss? Whitman and others say yes.)

Whitman proceeded to launch an Indiegogo campaign sometime after she appeared on “Shark Tank.” (This was her second Indiegogo experience; the first was in about 2021 to use as a proof of concept test.) A video on the Happi Floss Flossers homepage features Whitman requesting that consumers back her company through the Indiegogo campaign “not only for your oral health, but for the health of our planet.”

As of early 2025, her second Indiegogo campaign is evidently closed according to both the Indiegogo and Happi Floss Flossers sites. Nonetheless, the original page is still visible and shows backing of $29,931, which is just over half of the intended (though flexible) $50,000 goal.

The Indiegogo shortfall might mean that Whitman was unable to raise enough funds for customized equipment, especially since her Happi Floss Flossers shopping page explains that the product is unavailable. That said, the shopping page suggests following the company’s related Instagram accounts to stay in the loop.

The only issue? The first Instagram account, @HappiFloss, hasn’t had an updated post since 2023. And though @DrStaci remains active as of 2025 (and has a solid 125K followers), it appears to be more focused on Whitman’s holistic healthcare mission than on providing Happi Floss Flossers updates.

But could Happi Floss Flossers have found another way to make it to market? A quick search online doesn’t bring up any other evidence that Happi Floss Flossers made it past their funding hurdles to become a viable business.

However, The Humble Co. — the other competitor that Whitman mentioned on Shark Tank — sells a line of plant-based flossers that it claims are made from more than half plant-based substances. No, they’re not Happi Floss Flossers, but for customers looking for a greener flosser, they’re at least an option until and unless Happi Floss Flossers recovers. 

Or, if you’re not sure whether to use a floss pick or regular floss, you could always try floss and ditch the pick. Just be sure to floss so you’re never tempted to fib about it to your dentist again.