The pet food manufacturer has been around since 1861 and has developed into a leading producer of cold pressed dry dog food, as well as raw meals, treats and supplements.
With two established manufacturing facilities, Wilsons products are sold via retailers and through its website, with the IFS investment set to enable the firm to expand into new product categories and further enhance production capabilities.
Wilson managing director, Craig Wallace, said that the new funds could not have arrived at a more exciting time for the business, which has recently rebranded.
“Following our successful rebrand, this investment will be used to enhance production further, helping us complete the installation of a new cold pressed facility,” Wallace explained.
“This will enable us to more than quadruple our current production capacity. It will also support the launch of a brand new range of food, invest in some incredible new team members and help increase our support and advertising for our independent pet trade customers.”
He added that the firm is committed to ensuring that Wilsons products are available to more dog owners across the UK, while also encouraging pet owners to feed their furry friends a “natural nutritious diet”.
The IFS is managed by Maven Capital Partners and delivered by the British Business Bank, with Maven investment manager Rob Stevenson praising the recent trajectory of Wilsons.
“Wilsons has achieved impressive organic growth to date and has an exciting pipeline of near-term opportunities across its diverse range of sales channels,” Stevenson said.
“The company core focus on cold pressed and raw dog food, in addition to treats and supplements.”operates in a competitive space, differentiating themselves through their high quality products with a
Touching on the role of Wallace, Stevenson added: “Craig is an entrepreneurial individual with extensive experience in the pet food sector, supported by a strong and passionate team. They have achieved impressive growth in recent years; we’re delighted to be backing the business at such an exciting point in their growth journey.”
Credit: feednavigator.com
